A successful email marketing campaign must engage its subscribers. There are various methods available like social media websites, website visit and open and click to verify your email responses and make sure weather you are engaging with your customers. From this, you can measure how much you have reached your goals and what must be done to do better. Two types of engagements are available to measure whether your emails are engaging your customers. They are positive engagement and negative engagement. In positive engagement, subscribers will open and click your email and make some interactions with your email to buy your product.
Through open and click method, you could not find any details like whether your subscriber opened and read your email or just deleted it without reading. To attain thorough skills in email marketing, you can join an email marketing course. Here is the review of a course called Email Alchemy and you can search on the internet for Email Alchemy Elite review for more feedback. You must make sure on four factors to measure the engagements. The first one is subscriber activity, visiting your website, website visiting duration time, their interactions in your social media website, etc..
Negatively engaged customers will treat your email as spam and show no interest in reading your email. Internet service providers will block your email if there is a high rate of negative engagement. To avoid your email becoming spam, you can try any of these. You should identify what types of content they like to receive before sending test your email and check if it looks professional and also make reminders in your email for what purpose and where they agreed to receive an email from your business.